working with canva fonts
Mastering Typography in Canva: Elevate Your Design Game

Mastering Typography in Canva: Elevate Your Design Game

Check out a Canva and a trial to Canva Pro Today here

Find out about the psychology of fonts from this article

In the vibrant world of graphic design, typography is not just about choosing fonts – it’s about creating a conversation without speaking. Canva, with its user-friendly interface and extensive font library, has revolutionized how we approach design. In our latest video, we delve into the art of typography in Canva, focusing on how to effectively mix and match fonts, utilize text hierarchy, explore the vast font library, apply creative text effects, and master spacing and alignment. This blog serves as a companion to our video, guiding you through these essential typography techniques.

Mixing and Matching Fonts
The magic in typography often lies in the pairing. A bold headline font coupled with a simpler body font can create a striking impact while maintaining readability. The key is to create a balance – combining contrasting styles that complement rather than clash. For instance, a strong sans-serif for headlines pairs well with a subdued serif for body text, offering clarity and visual interest. Our video showcases practical examples of this, demonstrating how to select pairs that elevate your overall design.

Utilising Text Hierarchy
Text hierarchy is about guiding the viewer’s eye through your design. It’s a blend of using size, color, and font weight strategically to highlight the key parts of your message. The larger, more colorful text draws attention, while the subtler, smaller text provides detailed information. This hierarchical layering ensures your design communicates effectively. We’ll show you how to manipulate these elements in Canva to create a hierarchy that’s both visually appealing and functionally sound.

Exploring Canva’s Font Library
Canva’s font library is a treasure trove of typographic options. From elegant scripts to modern sans-serifs, it has something for every kind of project. Our video takes you on a tour of this library, including how to access custom and premium fonts. Whether you’re looking for something classic or trendy, Canva’s range of fonts can meet your design needs, and we’ll help you navigate this variety to find your perfect match.

Creative Text Effects
Beyond font selection, Canva offers a suite of text effects that can add depth and character to your words. Shadows, outlines, and glows are just a few clicks away, transforming simple text into something extraordinary. In the video, we experiment with these effects, showing you how to apply them to your designs and the impact they can have on your final product.

Spacing and Alignment Tricks
The professionalism of a design often lies in the details. Kerning, leading, and alignment play crucial roles in making your typography not just readable but aesthetically pleasing. Our video breaks down these concepts, teaching you how to adjust the space between characters and lines, and how to align text for balanced, professional-looking layouts.

Typography in Canva is an art form that combines creativity with technical skill. Our video, complemented by this blog, aims to equip you with the knowledge and tools to harness the power of typography in your designs. By mastering these techniques, you can create visuals that not only look great but communicate effectively and resonate with your audience. Dive into the world of Canva typography and watch your designs transform!

sem rush alternatives and comparison to ahrefs
A Comparative Analysis of SEM Rush, Ahrefs, and Ubersuggest for Digital Marketing Strategies

A Comparative Analysis of SEM Rush, Ahrefs, and Ubersuggest for Digital Marketing Strategies

sem rush alternatives and comparison to ahrefs

In the dynamic world of digital marketing, the significance of Search Engine Optimization (SEO) tools cannot be overstated. Among the plethora of options available, three tools have stood out for their comprehensive functionalities and user-friendly interfaces: SEM Rush, Ahrefs, and Ubersuggest. This article aims to provide an in-depth comparative analysis of these platforms, evaluating their strengths and weaknesses in various aspects of SEO and digital marketing.

1. Overview of the Tools

SEM Rush: Established as a comprehensive tool for digital marketing professionals, SEM Rush offers a wide array of features including keyword research, site audit, competitor analysis, and backlink tracking. Its all-encompassing approach makes it a one-stop solution for many marketers.

Check out a trial of SEM Rush and try it out yourself here.

Ahrefs: Renowned for its robust backlink analysis feature, Ahrefs has evolved into a full-suite SEO tool. It excels in site audits, competitor analysis, and content research, making it invaluable for SEO experts focusing on off-page strategies.

Ubersuggest: Developed by digital marketing guru Neil Patel, Ubersuggest is a more budget-friendly option. It provides keyword research, content ideas, and basic site audit features, catering primarily to beginners or small businesses in the digital marketing realm.

2. Keyword Research Capabilities

In keyword research, both SEM Rush and Ahrefs offer extensive databases and detailed insights like search volume, keyword difficulty, and SERP features. SEM Rush stands out for its Keyword Magic Tool, which provides comprehensive keyword groupings, aiding in more targeted research. Ahrefs counters with Keywords Explorer, offering in-depth keyword suggestions and search intent understanding. Ubersuggest, though less comprehensive, offers basic keyword insights, making it suitable for users requiring straightforward keyword suggestions.

3. Site Audit and On-Page SEO

Site audit functionalities in SEM Rush and Ahrefs are robust, providing detailed reports on site health, performance issues, and actionable insights. SEM Rush’s site audit tool is particularly user-friendly, offering clear explanations of issues and recommendations. Ahrefs provides a more data-driven approach, ideal for users who prefer deep dives into analytics. Ubersuggest’s site audit feature is more basic but covers essential SEO health indicators, suitable for beginners or small-scale audits.

4. Backlink Analysis

Ahrefs is the undisputed leader in backlink analysis, with the largest backlink database and tools like Link Intersect and Lost Backlinks. SEM Rush, while offering comprehensive backlink analysis, falls slightly behind Ahrefs in terms of database size and depth. Ubersuggest provides basic backlink tracking functionalities, adequate for rudimentary backlink analysis.

5. Competitor Analysis and Market Insights

SEM Rush shines in competitor analysis with features like Market Explorer and Traffic Analytics, offering deep insights into competitors’ strategies. Ahrefs also performs well in this area, especially in tracking competitors’ backlink strategies. Ubersuggest offers a basic overview of competitors’ top pages and keywords, but lacks the depth provided by SEM Rush and Ahrefs.

6. User Experience and Learning Curve

SEM Rush and Ahrefs both have a steeper learning curve due to their extensive features and data analytics. However, they offer extensive resources and community support for learning. Ubersuggest, with its simpler interface, is more accessible to beginners, making it a great starting point for those new to SEO.

7. Pricing and Value for Money

In terms of pricing, Ubersuggest is the most budget-friendly, followed by SEM Rush and then Ahrefs, which is the most premium option. While Ubersuggest provides great value for beginners, SEM Rush and Ahrefs offer more comprehensive tools that justify their higher price tags for advanced users and larger businesses.

The choice between SEM Rush, Ahrefs, and Ubersuggest largely depends on the user’s specific needs, expertise level, and budget. For comprehensive, all-in-one SEO tools, both SEM Rush and Ahrefs are excellent choices, with SEM Rush leaning more towards overall digital marketing and Ahrefs focusing on SEO and backlink analysis. For beginners or those with budget constraints, Ubersuggest offers a solid starting point for basic SEO needs. Ultimately, a combination of these tools could potentially offer the best holistic approach to SEO and digital marketing strategies.

web designers near me
Web designers near me – why choose a local web designer?

Web designers near me – why choose a local web designer?

There are plenty of campaigns about the importance of shopping local, so why pick a web designer you never get to meet in person? There are lots of offers on television and online for low price or free websites, but when you look at the detail, you get a free template but then you are charged a monthly fee for using the service which you often have to pay for upfront for the first year. You have to use the pre-set templates and if they don’t cover everything you need, you get charged additional premiums for any alterations or additions you want. Cheaper options will tie you to the number of email addresses you get for your staff and there will be advertising on your site which you can’t opt-out of without making further payments. You will produce all the content and while you can probably make some customisation, your site will look the same as lots of other sites. If you need support, it will have to be by phone and in some cases, you will even be charged by the minute for your call.

Local web designers like Big Mouth Digital offer a completely different level of service. We have over 15 years’ experience working directly with hundreds of businesses and community organisations in Northern Ireland and Ireland, so we know how things work locally. We believe in meeting our customers face to face and getting to know them and their businesses so we can suggest the best approach tailored to their needs. We have clients in a wide variety of sectors from professional services to retail to charities, so we know the key things to discuss to help promote different types of organisations.

Unlike the ‘free’ websites which have a mass of hidden charges, when we give you a quotation for a site, it will include all the things you actually require – so the price won’t keep growing as you design your site. We do our homework at the start and provide you with a quotation to enable you to choose if you want to proceed. We don’t get you part way through your design and then tell you that you will need to pay extra for the part you actually need. We will help to pull your content together, so while we need you to tell us about your organisation and share any branding you have already developed, we can help with logo design, photography and videos if you need it.

Another big difference from free website services is the all-round service a company like Big Mouth Digital can offer. We don’t just let you set up a standardised site and leave you to fend for yourself, we can provide much broader digital marketing advice on things like how to make your site more easily found, keywords to include in your content and what kind of approaches your competition are taking. We can help you with your social media profiles and campaigns and ensuring all your digital marketing is working together towards your goals.

Here are a few examples of some of our recent projects to show how we can help:

Developing short and long term strategies prioritising key marketing activities including website redesign to focus on conversions, easily understood case studies and facilitating customers to leave independent reviews on the site to encourage other potential customers. Reviewing and monitoring the company’s pay per click strategy to focus on reducing costs per click and to enable testing of different landing pages to determine the best approach. Creating blog articles and managing their social media postings following a monthly content planner to ensure relevant, useful content is developed on an ongoing basis.

Help with landing page conversion by optimising the current website’s search engine optimisation and looking at the visitor experience. Developing a content strategy following discussions with the client and a review of competitor’s keywords to ensure the site was meeting the needs of its visitors. Pay per click management to focus the available budget on the ads with the highest performing conversions. Overall improvement in traffic organically and via pay per click with no increase in budget.


Lets Talk

Looking for help with your online business? See how we can help…

web design companies belfast
Looking for a Web Design Company in Belfast

Web Design Companies Belfast

Need a Web Design Company in Belfast? Call Big Mouth Digital

If you are searching for a web design company in Belfast, get in touch with Big Mouth Digital.  Honesty, integrity and trust are at our core.  We are an agile company which guarantee you will get the personal touch.  We always take the time to get to know our clients and their work.  Whether you want to improve your online profile, move up the rankings on google or grow your business, we find out what you need from your website and digital presence and then we research your current performance and your markets to see how we can help.  We always give an honest view of your aspirations and we don’t make false promises.  We will explain how we can use our expertise to help and what is achievable within your budget.

Big Mouth Digital is one of the more affordable website design companies serving Belfast.  We have spent sixteen years supporting businesses in a wide range of sectors from financial service organisations to retailers to community based groups.  We are happy to take on any size of project from small five page websites to ecommerce sites selling thousands of products.  We specialise in WordPress and customise our sites to give you the power to make your own updates to things like blogs, products and news updates.  We provide onsite training for your team once your site is developed to ensure they are confident to manage these updates but we are always at the end of the phone if you have any difficulties.

Unless your website is purely designed to provide information to a group who know where to find it, websites will not perform unless they are continuously updated, provide interesting and informative content about your area of expertise and encourage people to take action such as contacting you or making a purchase.  At Big Mouth Digital we also encourage organisations to use promotional or ‘how to’ videos or animation to get your key messages across and we can design these to suit your key messages mirroring your branding. 

If you are short of time or need more help to meet your targets, we offer full support and digital marketing packages so we can do updates and provide extra help on a schedule which suits your needs and budget.  We believe in continuous learning and improvement, so our ongoing support includes competitor and performance reviews as well as full reports on how your site is operating and what your visitors are doing on your site.  We can monitor ‘call to action’ aspects of your site and see if they are performing as expected.  We will look at everything that is happening on your site and use our expertise to recommend if any changes are needed. 

If you want to know more about what we could do for you, take a look at some of our recent projects here.  Here’s a quick overview of two of our latest sites:

Mortgage Solutions NI: Our tailored package for Mortgage Solutions NI included website design with an inbuilt automated Chatbot to provide a 24/7 interactive marketing and customer service function.  To capture the significant volume of searches for mortgage calculators, we also added a calculator to the site.  Word of mouth convincing is a key aspect of this field, so we provided client testimonials clips to enable real customers to explain why they would recommend Mortgage Solutions NI.

Value Home Solutions: Home improvement is a very fast moving field and customers expect organisations to be very responsive to their requests, regardless of the time of day.  The owner was responding to comments and questions single-handedly and the introduction of Chatbot on their new website has made a big difference.  Our focus on organic search engine optimisation including keywords, content creation and backlinks has helped to increase traffic to their site and improved their current ranking positions.

Lets Talk

Looking for help with your online business? See how we can help…

video marketing belfast
Video Marketing Belfast

Video Marketing Belfast

Are you searching for the latest digital marketing activity to engage and encourage visitors to stay on your website or take notice of your business on social media?

If the answer is yes then check out some of our most recent video marketing Belfast examples below:

The client was very happy with how this promotional video came out for Relax Cakes in Newtownards:

The 2 promotional videos below are used to showcase the services and products they offer and what makes them different than the competition.

Promo videos are also great for Restaurants and B&B’s:

With offices outside Newtownards and in Dungannon we are able to cover promotional videos all over Belfast.

Give us a call today on 07739 010266 for a no obligation chat about how we can improve your digital reach through video.

car promotional videos
Car Promo Video

If you are looking to attract more engagement with your clients and potential customers then find out how Big Mouth Digital can boost your business through video marketing.

Over the last 3 years we have carried out a wide range of promotional videos for our clients and some of those have been car promo videos.

Recently we produced a promotional video for Jack Reid cars just outside Carrickfergus:

The client was very happy with how this promotional video came out for BM Motors in Newtownards:

This was one of our earlier promotional videos for Regency Cars in Newtownards:

Not only can we provide promotional car videos for dealers of all sizes but we have had great results from our testimonial videos.  These are a great promotional tool that works well on your website as well as your social media profiles.  Video testimonials are more credible than written testimonials and another advantage is that the footage can be reused as many times as you want and can be integrated into other video footage.

With offices outside Newtownards and in Dungannon we are able to cover promotional videos all over Northern Ireland.

Give us a call today on 07739 010266 for a no obligation chat about how we can improve your digital reach through video.