Having a visually impressive, fast and responsive website is pretty much standard in today’s business environment. But having a website that is not ranking highly on Google will not bring any visitors to your site that you can then convert into sales opportunities.

When it comes to Search Engine Optimisation (SEO) there are basically two options available to businesses, Paid Ads (which are often referred to as Pay-Per-Click Ads or PPC for short) or Organic SEO.

Whilst we believe that there are tactical situations that lend themselves to using PPC Ads, but as a longer-term strategy, they can be prohibitively expensive for many companies. There is also growing evidence that people are becoming more aware of Ads and scrolling down to first organic results.

The alternative is to create high-quality, helpful content (guides, blogs, product comparisons, white papers etc) that are linked to keywords – popular search terms frequently entered into search engines.

Writing high-quality content that impresses both search engine algorithms as well as human readers is both challenging and time-consuming. That’s where Big Mouth Digital’s Content Writing Services come in.

Content Writing Services

Our content writing service is unique as it is carefully tailored for your business. We take the time to learn about your organisation, products and services, industry, and key competitors. This enables us to write engaging content that will resonate with your target audience and will also rank well on Google search results.

• Blog Articles
• Website Content
• Press Releases
• Product Guides and Launches
• White Papers

For content to succeed it must be focussed on both audiences, your target audience and search engine crawlers. That is why Big Mouth Digital underpins our content writing service with detailed keyword research and integration.

Keyword Research & Tracking

Whilst content needs to be engaging and encourage readers to share with friends and family across appropriate social platforms, for search engine ranking, embedding optimised Keywords is critical.

Researching, analysing and tracking the best keywords for each piece of content is essential and requires a detailed understanding of SEO mechanics and access to market-leading keyword tools.

Ensuring that content is linked to the right keywords will result in driving engagement levels up and bounce rates down. Google will register this activity and push your website to the top of the search results.

How We Help

Content writing takes experience, knowledge and time to do properly and that is why many companies turn to Big Mouth Digital to help them with this activity.

We will work with your organisation to develop a content plan, research the relevant keywords and create compelling and exciting content aimed at your target audience.

The content will be pushed out on your website and relevant social media platforms and monthly reports will be provided detailing engagement levels and search engine ranking performance for each piece of content.

To discuss how we can work together to increase website traffic and conversion rates, or looking for a Content Writing Agency Belfast get in touch today.

Anachem NI develops and manufactures a broad range of cleaning, hygiene, maintenance and odour control chemicals primarily for professional sectors. Anachem has developed many bespoke formulas and pride themselves in the knowledge that their chemicals produce the highest levels of performance in the cleaning industry.

Formed in 1991, the company trades from a purpose-built office and storage facility close to Kilkeel, in the heart of the Mourne countryside.

Anchem appointed Big Mouth Digital (BMD) to rebuild their old website to modernise it in line with their growing business and incorporate eCommerce functionality to allow for an additional online revenue stream to be developed in lieu of the current COVID-19 epidemic.

A great mixture of Process and Substance

We commenced the project with an in-depth analysis of company, solution, industry and competitor keywords and search terms to ensure that the new site would be fully optimised for search engine performance to maximise their Google ranking.

In parallel to the website redesign, Anachem wanted to incorporate eCommerce functionality to cope with the increase in demand for their COVID-19 related chemicals and services. Not only will the new site offer additional revenue streams to Anachem, but also better business continuity should more restrictions be introduced again in the future.

A Catalyst for change

The new eCommerce platform was a perfect opportunity to refresh the design and layout of Anachem’s old website. Big Mouth Digital supplied numerous initial demo options, orientated towards online store designs. We also used the occasion to take high-resolution product photos that are more appropriate for the new site layout.

Search Engine Optimisation

The finished website is fully responsive to mobile users which is essential when over 60% of internet searches are now conducted on mobile devices. The entire site is fully optimised for search engine performance to increase search engine rankings and attract higher numbers of visitors to the new site.

A streamlined user-interface has been carefully created enable visitors to quickly and easily find the chemical solutions they need, access data sheets and to place orders online.

The right Reaction

By choosing a combination of WordPress (the worlds most-used content management system) and WooCommerce (open-source eCommerce plugin) the new eCommerce site will be quick and easy for Anachem to update with new chemical solutions, data-sheets, pricing and shipping information.

This is a question we get asked a lot by companies who have just launched new websites either through an agency or an in-house team. Bearing in mind that Google’s search algorithm uses more than 200 factors to rank websites, it’s not always an easy answer to provide. To make thing even more challenging, Google stays somewhat vague about exactly what and how those 200 factors rank.

However, along with nearly 60% of marketing executives interviewed, we firmly believe that on-page content creation is the most effective SEO ranking activity. This is also backed up by Search Quality Senior Strategist Andrey Lipattsev at Google back in 2016 and remains true to today. Quality, original content has consistently been a key factor toward ranking your website, pages or blogs for specific search terms. This approach will ensure searchers see your organisation as a trusted expert in your industry and help you to gain a slice of the visitor traffic.

Getting your website ranking on the first page of the search results is critical. To give you an idea of how important it is, the first five organic results (non-advert results) account for just under 70% of all the clicks. So if you want your website to be gaining a slice of those visitors, you need to have content on your website that is ranking on the first page, ideally within those first five organic results.

If you are wondering if this is all worth it and how many people are actually searching for your products and services, a great place to start is a free keyword research tool called Ubersuggest. A keyword is simply the term given to a particular word or phrase that you want to rank for to get people who are searching for that keyword on to your website.

Ubersuggest allows you to look at the volume of searches made for each keyword. A small difference in the word or phrase can make a big difference in the amount of traffic and the difficulty of ranking for that keyword. This will give you a good place to know where to start when sitting down to write your new content.

Just to reinforce the importance of ranking, as of 2020, Google receives approximately 2 trillion searches per year. That’s an average of 5.6 billion searches per day, 3.8 million searches per minute! Your potential customers are searching for a lot of things and if they are not coming to your site…

In fact, the whole buying process has been turned upside down since the invention of the internet. On average, people do around 70% of their pre-purchase research online, before they even get in contact with a company to discuss their products or services. Ranking highly in search engine results means that potential buyers can easily research and compare offerings from the comfort of their own home.

If you are worried about the time it takes to produce quality, original content, don’t worry! We have some tips and tricks to help. Firstly, updating and reposting old content with new statistics, trends and information can still increase your organic search traffic by up to 106%.

Secondly, images are accounting for more and more search results and are returned for approx. 20% of search engine queries. Thirdly, with the target word count being 500+ words per article, getting your customers to help you with new content is a great strategy! A quality customer review or reference can easily run into 150-200 words meaning that you only need to top and tail the article with another 300 words, setting the scene and including that all important call-to-action (CTA) at the end!

If you are struggling to understand SEO Belfast, or finding the time to write great content for your website, Big Mouth Digital can help.