Award-Winning Website for Prestige!
Prestige Trophies (Belfast) have been supplying engraved Trophies and Sports Awards for over 33 years to become Northern Ireland’s premier Trophy company.
Enhanced eCommerce functionality
To capitalise on their well-established reputation for excellence in Trophies and awards, Prestige Trophies commissioned Big Mouth Digital to redesign and significantly enhance the functionality of their eCommerce platform.
The site is a bespoke WordPress theme created by Big Mouth Digital (BMD) and has responsive, uniquely designed headers for both desktops and mobile devices. WordPress is the most popular website platform in the world and offers the ability to develop tailored functionality whilst retaining ease of use to be updated with new products, pricing and content.
With such a broad range of products and personalisation options, it was important that the site be able to offer customised product landing pages with content that could be personalised for individual products or categories of products. This enables Prestige Trophies to develop customised banners and messaging for their various products or product categories.
The site can also offer multiple sliding discount bands that can be applied to individual products. For example, if a customer orders a particular sports award, the standard price is £40. If the customer orders two of the awards, the price is reduced to £39.00 each and so on, with the discount increasing up to ten of the awards if needed.
Furthermore, the new site offers a sophisticated range of customisation options that can be applied to either a product category or a specific range of individual products. These features allow visitors to add a personalised message to be engraved on the trophy or award and also chose from a range of image-based options (choices can include colour, type of material, image or text message etc).
In addition to the above, it was critical for Prestige Trophies to incorporate the following functionality to benefit their customers and remain ahead of their competitors:
- A ‘Featured products section’ to promote best-selling awards and trophies
- Multiple bands for shipping costs, depending on the value of the order and the location of the delivery address.
- A ‘Collect at store’ option is automatically offered to Northern Ireland customers only, as the collection point is at their store in Belfast.
- Customised checkout page with multiple tick-boxes relating to various service-level-agreements that require consent. These cover a variety of topics including standard terms & conditions, engraving timescales, delivery timescales etc. details
- PDF invoice facility so that packing slips can easily be printed for production staff.
SagePay was integrated into the site for streamlined payment processing, with the option to include Stripe, PayPal and Worldpay already built into the system for future-proofing additional payment facilities.
Quote request forms were also added to the site to allow visitors to ask for pricing on bespoke orders that cannot be taken through the normal eCommerce site process.
An award for value!
The new Prestige eCommerce site was taken live late at night to avoid any disruption to their existing active website. The deployment went live first time with no issues at all.
As with all Big Mouth Digital websites and eCommerce platforms, all ‘on-site’ SEO (Search Engine Optimisation) work was completed to best industry standards and the market-leading search engine plugin was also installed and configured.
One to one training was provided along with detailed personalised training videos to ensure that Prestige Trophies can make all necessary changes to their site including; adding and amending products, uploading news and blog articles and general page and content updates.
Big Mouth Digital always look to add value in every project we deliver. For Prestige Trophies, we installed a live chat facility to the new eCommerce platform that links to Facebook Messenger so that automated responses can be set up to respond to customer queries.
Google Analytics & Google Tag Manager (event tracking) added for ongoing, in-depth monitoring of visitor traffic levels, engagement rates, sales conversions etc.
A sophisticated suite of new features
Prestige Trophies new eCommerce site is now a powerful sales tool. The site is one of the most sophisticated that Big Mouth Digital has delivered in terms of functionality and we look forward to working with the Prestige Trophies team on future initiatives, including an advanced Search Engine Optimisation package commencing shortly.