Precision Engineered Website & Rebrand
Arolco Engineering Solutions were introduced to Big Mouth Digital (BMD) through the Intertrade Ireland Digital Marketing initiative, the fourth project BMD has successfully delivered through the scheme. Founded in 1974, Arolco Engineering Solutions boasts decades of engineering expertise operating out of their 43,960 sqft Castlederg headquarters and manufacturing facility. Specialists in polyurethane manufacturing, Industrial Wheels & Rollers, specialist coatings and Engineering Solutions, Arolco were looking to redesign their website inline with their new branding and to showcase their high-quality capabilities.
Website fit for the new brand
We commenced the project with an in-depth analysis of company, solution, industry and competitor keywords and search terms to ensure that the new site would be fully optimised for search engine performance to maximise their Google ranking.
In parallel to the website redesign, Arolco were undertaking a rebranding exercise to modernise their corporate logo and colour palette. These elements were carefully incorporated into the new site to ensure continuity in design.
Supporting the launch
To help maximise the impact of launching the new site in terms of customer engagement, BMD worked closely with Arolco on a number of initiatives. Firstly, several hundred company profiles were cleaned, tagged and imported into Mailchimp. A template announcing the new site was jointly created also communicating Arolco’s capabilities. Creative ideas to raise awareness of the redesigned website were implemented on social media platforms.
As a longer-term strategy, numerous industry-specific LinkedIn groups were profiled and supplied to Arolco with the intention of joining these groups to offer advice and support to potential customers and raise awareness of their brand.
Search Engine Optimisation
The finished website is fully responsive to mobile users which is essential when over 60% of internet searches are now conducted on mobile devices. The entire site is fully optimised for search engine performance to increase search engine rankings and attract higher numbers of visitors to the new site. Multiple call-to-action (CTA) buttons throughout the site will capitalise customise engagement.
Engineered To Last
By choosing WordPress (the worlds most-used content management system) the new site will be easy for Arolco to update with new content such as; projects, customer testimonials, news and job vacancies etc. It will also make it quick and inexpensive to integrate eCommerce functionality through WooCommerce in the future.
We have also installed Google Analytics and Google Tag Manager to constantly monitor key metrics moving forwards.
