An eCommerce Formula For Success
Anachem NI develops and manufactures a broad range of cleaning, hygiene, maintenance and odour control chemicals primarily for professional sectors. Anachem has developed many bespoke formulas and pride themselves in the knowledge that their chemicals produce the highest levels of performance in the cleaning industry.
Formed in 1991, the company trades from a purpose-built office and storage facility close to Kilkeel, in the heart of the Mourne countryside.
Anchem appointed Big Mouth Digital (BMD) to rebuild their old website to modernise it in line with their growing business and incorporate eCommerce functionality to allow for an additional online revenue stream to be developed in lieu of the current COVID-19 epidemic.
A great mixture of Process and Substance
We commenced the project with an in-depth analysis of company, solution, industry and competitor keywords and search terms to ensure that the new site would be fully optimised for search engine performance to maximise their Google ranking.
In parallel to the website redesign, Anachem wanted to incorporate eCommerce functionality to cope with the increase in demand for their COVID-19 related chemicals and services. Not only will the new site offer additional revenue streams to Anachem, but also better business continuity should more restrictions be introduced again in the future.
A Catalyst for change
The new eCommerce platform was a perfect opportunity to refresh the design and layout of Anachem’s old website. Big Mouth Digital supplied numerous initial demo options, orientated towards online store designs. We also used the occasion to take high-resolution product photos that are more appropriate for the new site layout.
Search Engine Optimisation
The finished website is fully responsive to mobile users which is essential when over 60% of internet searches are now conducted on mobile devices. The entire site is fully optimised for search engine performance to increase search engine rankings and attract higher numbers of visitors to the new site.
A streamlined user-interface has been carefully created enable visitors to quickly and easily find the chemical solutions they need, access data sheets and to place orders online.
The right Reaction
By choosing a combination of WordPress (the worlds most-used content management system) and WooCommerce (open-source eCommerce plugin) the new eCommerce site will be quick and easy for Anachem to update with new chemical solutions, data-sheets, pricing and shipping information.
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